Prada Marfa in Texas (Arts in the USA #3)

 Hello BOOKERS!

Welcome to LET’S BOOK.

In this series we will talk about Arts in the USA! These blogs won’t very long but you will understand what they are, and why they are good. Let’s talk about Prada Marfa.



❓Parada Marfa - WHAT IS THAT?


Prada Marfa is a permanent art installation located in the West Texas desert, near the town of Marfa. Created by artists Michael Elmgreen and Ingar Dragset, it resembles a Prada boutique, complete with luxury goods displayed in the windows. However, the doors cannot be opened, and the merchandise inside is not for sale.


I would interpret Prada Marfa as a commentary on consumerism, the fashion industry, and the relationship between art and commerce. By placing a high-end fashion store in the middle of the desert where it serves no practical purpose, the artists challenge viewers to consider material goods and the allure of brands. The juxtaposition of luxury and desolation prompts contemplation on the transient nature of fashion. Additionally, the isolation of the installation emphasizes the contrast between the manufactured glamour of consumer culture and the stark reality of the natural landscape.


“We really wanted to see what could happen if one would make a fusion of pop and Land art. It was also meant as a comment on branding and consumerist culture.”

    • Michael Elmgreen & Ingar Dragset



📍 Parada Marfa - LOCATION


14880 US-90, Valentine, TX 79854, United States



This is “Arts in the USA! #3” If you want to go all about this series: 

ARTS IN THE USA


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Location: United States

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